Donna Speaks

Building a Business Is Hard Work.

It Should Reward the Owner.

Donna McPherson is a CPA and

fractional CFO who delivers keynotes and workshops on profit, pay, and financial leadership for business owners.

Donna McPherson

Keynote Speaker • CPA • Fractional CFO

Contact Donna for Speaking

Booked by: National Association of Women Business Owners • CEO Leadership Retreats Organizers • eWomenNetwork Across the Country

Speaker Profile

As a CPA and fractional CFO, Donna works closely with founder-led and owner-operated companies that want more than bookkeeping. They want financial leadership.

Her clients are established business owners who have built strong revenue but want clearer profit, better financial decisions, and a company that supports their personal wealth goals.

With hands-on experience guiding CEOs through growth, restructuring, and compensation planning, Donna brings real-world financial clarity to every stage.

She speaks to associations, entrepreneur groups, and leadership retreats that serve serious business owners committed to building profitable, sustainable companies.

Donna is the author of The Price of Fake is Real, a contributing author to Engaging Speakers: Voices of Hope, and a published contributor to the LA Tribune.

What CFO Leadership Creates

Financial Leadership Topics for Small Business CEOs

Each presentation combines financial clarity, practical structure, and CEO-level decision-making insights.

FROM REVENUE TO WEALTH

High revenue without structure will not create wealth.

In this keynote, Donna explores:

Why high revenue can still feel financially restricted
What must change when profit becomes the priority
How to build a company that creates true owner wealth

YOUR NUMBERS ARE TALKING

Your financial reports are not paperwork. They are direction.

In this session, Donna covers:

Why your financial numbers are your greatest strategic asset
What separates reactive operators from confident, profitable CEOs
How to use numbers to drive decisive business leadership

FINANCIAL LEADERSHIP THAT PAYS

If you are not paying yourself well, something is misaligned.

In this workshop, attendees learn:

Why not paying yourself weakens your leadership
What must change if you are not compensated like a CEO
How to build financial leadership that secures your future

Selected Engagements

Donna has delivered keynotes and workshops for:

Small Business Associations and Chambers

National Association of Women in Construction
Local and Regional Chamber of Commerce events
Women in Leadership and Small Business Summits

Entrepreneurial and Professional Networks

Business owner roundtables
Growth strategy forums
Financial leadership workshops

Podcasts and Media

Entrepreneurial segments
Financial interviews
Radio and TV segments

Attendees leave with:

Greater clarity around profit and wealth creation
Practical next steps to implemented right away
A renewed commitment to financial leadership

What Hosts Say

Donna delivered financial clarity our members could act on immediately.

During her presentation at our eWomenNetwork, Inc. event, she shared four key strategies to achieve your highest income that left us inspired and ready to take action. Her ability to break down complex financial matters so the audience can digest them easily, can make a significant difference to everyone’s bottom line.

— Rosemarie | Executive Managing Director - eWomenNetwork, Inc.

Bring practical financial leadership to your next event.

Donna accepts a limited number of speaking engagements each year to ensure every audience receives a tailored and impactful experience.

Available for:

Keynote
Small-group workshop
Panel discussions
Leadership retreat
Association event
Growth-focused CEO group

Ideal Audience :

Business owner associations
Entrepreneur networks
Leadership retreats
Growth-focused CEO groups

Contact Donna for Speaking